SOUB
Roles
Art Direction
Design
In Brazil, online shoppers struggle with international e-commerce services due to the lack of communication and long delay. Soub was launched to fill that gap, being the first national brand to import products in a affordable way.
Jojo Todynho is one of the most iconic celebrities in Brazil nowadays. She became famous for being transparent and for her chill way of living the life. A great match for Soub launching campaign.
